The results of the questionnaire sent to Biogasmax friends
The purpose of the survey was twofold. We wanted to evaluate our work in terms of communication and also check the potential and interest in a bid for a new project, capitalizing on the Biogasmax brand. The protocol we used for the on-line survey was carried out to answer three main questions...
Firstly, the aim of the questions was to assess the response levels of the Biogasmax database.
« Are those registered still engaged with the issue: biomass /waste/transport? » Overall, 20 % of the database responded positively to a request for help and information from Biogasmax. 31.7 % of respondents to the first questionnaire added a comment. This demonstrates that the attractiveness of the project is still progressing after four years of work. This level of response is among the highest for a B2B database.
Secondly, we wanted to check the decision-making capacity of the subscribers. « Are they in a position to make a commitment on behalf of their organization? » Request for partnership for a new project: short-term: 37, medium-term: 61, long-term: 26 The exceptional raw rate of answers for partnerships shows clearly that those registered are decision-makers or influencers for their organization.
Thirdly, we wanted to assess the level of reliability established by the project. « Would those registered involve their organization in a follow-on to Biogasmax? » 10 % of the database declares itself interested in a partnership in a future program.
The analysis of the answers to open-ended question shows that comments come mostly from people/organizations which have been registered for several years.
This shows that the association of content and communication has helped develop loyalty towards Biogasmax.
10 % of the database declared itself interested in a partnership in a future program and 3 % have already confirmed their wich to become partner and specified a potential role. Affected by the magnitude and the support of all Biogasmax friends around the project and all the things were done for four years, all these feedbacks encourage us to continue.